What are the most popular and exciting trends in exterior siding in Canada today, and what will 2021 bring? With home values increasing in many markets, consumers are expecting higher-end exterior siding products on their new homes that provide curb appeal.

Join CHBA Kevin Lee and Robbin Lindsay, Sales Manager of New Construction for Gentek, as they discuss evolving consumer desires, explore the product and colour trends that industry specialists are witnessing at Gentek and in the market as a whole, and have a look at where the market may be headed in 2021 and beyond.